Xtra Xtra - read all about it

Mark Cuban is the owner of a decent basketball team and an awesome cable company, and he has an interesting perspective on business. “Business,” Cuban says, “is always business. It’s always personal. All good businesses are personal. The best businesses are very personal.”

We really like that idea here at xtra xtra because our business is extremely personal. Users come to xtra xtra to read, create, and share milestones that are focused on the most intimate moments life can offer. Similar to an online version of your hometown newspaper, you can find posts about births, weddings, deaths, personal achievements, anniversaries, and more on our site. These categories allow people to honor something special and singular that’s worth remembering.

Paul Rooney started xtra xtra with the hope of making it easier than ever to find and share local news and milestones. Raised in the tight-knit community of South Boston, Paul was troubled by hard was to keep in touch with the neighborhood when he moved to Milton, a suburb of Boston. We live in a world filled with “social” media, but still it’s hard to see what’s happening with past acquaintances and families of childhood friends and classmates. xtra xtra links you to your favorite towns and schools—both past and present—and provides stories you care about from familiar friends and faces. We hope to add more and more user-generated content to our site, so we invite you to visit and share a milestone of your own!

One of our primary goals was to keep things simple. The site caters to both the people who are happy with email and just want the latest milestones and the tech-savvy users, who can share posts on social media sites and upload A/V files for an extra kick. You don’t have to “friend” anyone, and you don’t even have to register to view content on the site. It’s never been easier to find all of your news for all of your communities in one place.

If xtra xtra is here to link you to your community, this blog is here to link you to xtra xtra. We’ll use this space to share updates on the site, alert you about new contests and giveaways, and provide perspective on social media and online tools. We’ll take you into the trenches of a startup while also giving you the chance to let us know what you think, so we hope you’ll continue to visit the blog and drop us a few comments, too!

Till next time,

Cooley

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